I read a post yesterday by my colleague Alan Turner that really got me thinking, and basically it asks what are we doing to make ourselves stand out from the crowd. What is our U.S.P. or unique selling proposition and why is it important to have one?
Well it is important to develop a unique selling proposition in order for your visitors to grasp what you are all about. This is important because people are attracted to people, but only the people they can relate to.
Taking the time to figure out your own U.S.P. will also help you identify the audience you are aiming to attract, and probably one of the easiest ways to figure this out is by asking yourself why you are in this business. Answering that question will help you figure out your own uniqueness.
Watch the video below to see how I started to figure out mine!
You see we all have slightly different reasons for doing what we are doing and it is these differences that will attract certain people to us.
Take my own case for example I am a bloke approaching retirement age with a passion for helping people and living life to the absolute best that I can. If I were to sit back and wait for my pension, as loads of folk expect me to do, then I will just spend the rest of my years surviving and scraping some sort of existence. This is not for me and this is why I have decided to THRIVE and not just survive.
There are millions of folk just like me and it is up to us how we live life, we can sit back and accept what is offered or we can ‘Decide To Thrive’!
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