If you’re willing to exchange high quality content for traffic, there are a number of different traffic strategies that you can use to propel your promotional campaigns, and ultimately, flood your website with qualified visitors.
One of these strategies involves article marketing. With article marketing, you simply create keyword-rich content, submit it into the popular article directories and wait for traffic to start flooding your site. The downside to article marketing is that it does involve a bit of time, especially if you plan to create the majority of your content yourself.
However, there is one misconception to article marketing that has prevented many new marketers from exploring its incredible potential to deliver targeted traffic.
Many entrepreneurs believe that it’s all in the QUANTITY of the articles you submit rather than the quality. In truth, while the more articles you have in circulation, the more traffic you’ll receive, focusing first on creating rich, quality and relevant content for your niche will help you generate TARGETED visitors.
So, while you may have less traffic, the traffic you do receive will be genuinely interested in what you have to offer.
To create your first article marketing campaign, you should have 5-10 quality articles created. Your articles don’t have to be longer than 400 words in length, but make sure that you have chosen a keyword-rich title for each article that you plan to submit into the article directories.
The titles you use with your articles will ultimately determine the exposure you’ll receive as both the major search engines like Google.com and Yahoo.com, as well as the article directories themselves, will categorize and rank your article content based on the keywords found within your titles.
You also want to make sure that you repeat your primary keyword in the first few lines of each article that you create. This will help you gain exposure within the search engines, who will pull and publish a portion of your article when someone enters related keywords into the search engines.
And there is also another important factor to keep in mind:
Many of the article directories will not accept duplicated content, which means that you will want to submit your original material into these directories first, wait for approval – and then submit the content into other directories.
The giant of all article directories online is http://www.EzineArticles.com , so you’ll want to focus your attention on submitting content into this directory first, followed by other directories, in the following order:
http://www.Buzzle.com
http://www.SearchWarp.com
http://www.ArticlesBase.com
http://www.GoArticles.com
http://www.ArticleAlley.com
Also keep in mind that not only will you generate traffic from direct visitors who read your articles, but if webmasters choose to republish your content on their websites, you will also gain additional exposure from THEIR visitors, as well!
